Consulting: Boutique Resorts

Renaissance Club Advisors will work with your boutique resort to analyze and consult on resort activities, your facility’s curb appeal, agronomics and landscape practices, interior image, customer service, property marketing, concierge, lounge and dining facilities, and more. We can review internal processes from accounting procedures to human resources. We strongly recommend “secret shopping” the competition, as well as your facility, which often provides resort leadership the best evaluation of the facility.

Few businesses have the level of guest expectations as resorts, especially boutique resorts. Knowing “who you are” and “what market your targeting” is imperative to the resort’s success. For example: If the foundation of a resort’s marketing plan is that the facility is polished and quiet for relaxing, the business must honor this claim by having the proper facilities available to support such claims.  A “Service First” mentality.

It’s all about “customer experience” and meeting their expectations.

Candidly stated, customers that don’t get the product they expected and paid for simply do not return. In many cases, they’ll use social media and travel sites to share their displeasure.

– Stuart Cavcey

Read more about our advising services.

We can assist with every aspect of your resort business.

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All Services

Renaissance Club Advisors will provide your leadership and governing teams with ideas and potential solutions to solve problems. Our intention is not to acquire your property and profit from your challenges but to help you bring about a renaissance within your current framework.

The below list represents a sampling of our service offerings:

Analysis of Club Offerings and Operational Procedures

We’ll analyze and provide recommendations for client offerings:

  • Patron and customer activity calendars (youth, teen, adult, family)
  • Departmental activities calendars
  • Golf shop services
  • Facility appearances and conditions
  • Quality of food and beverage products

For operational procedures, we’ll analyze and provide feedback on:

  • Financials, forecasting, and budgeting
  • Sales, business retention, and marketing plans; both internal and external
  • Inventories: golf, merchandise, and food and Beverage
  • Facility Governance: facility structure leadership business acumen
  • Human Resources: adherence to rules and documentation of corrective action
  • Communications: social and traditional media; both internal and external
  • Private events,  golf events, banquets and associated marketing
  • Risk management and safety procedures

Key Personnel, Candidate Recruitment and Selection

We can review current personnel plus advise on your hiring processes:

  • Assist in applicant selection process through the recruitment, collection and review of applications
  • Personally conduct phone interviews, verification of references, and make recommendations
  • Leadership through the interview process
  • Assistance through offer, negotiation and contract stages

Department Head One-on-One Interviews

Our proven interview process will provide actionable feedback on your club’s departmental structure:

  • Assess skill levels, business acumen, professional goals, and attitudes
  • Gain top-down vision into the challenges of each department
  • Provide clarification around the “skeletons in the closet”
  • Analyze overall department personnel structure

Employee Training Processes

Are you training? We can help review your current training practices or suggest ideas to begin training to maximize abilities and production from your employees, department heads, and management teams:

  • Review of all training programs and materials
  • Provide ideas to make training fun, relevant, and motivational
  • Analyze bench strength of property and succession training
  • Provide guidance and ideas on how to better train staff
  • Make realistic, resourceful and relevant training program recommendations that produce results

“Secret Shopping” as a Prospective Member

In addition to providing our analysis and feedback on your facility, we can do the same for your competition:

  • Tour facility, meeting staff members
  • Request a day pass to “test drive” product
  • Curb appeal and internal image projection
  • Interview random business and community leaders regarding property reputation